About Us

Anetos was born out of a simple idea, sparked in a bedroom and brought to life with a laptop and a dream. What started as casual designs on Canva quickly evolved into something bigger, a response to overpriced international streetwear that felt out of reach for many. We set out to create a brand that doesn’t just look good, but feels right: comfy, expressive, and unapologetically real.

The name Anetos stands for comfort, and that’s what we’re built on. We’re not just selling clothes; we’re creating a lifestyle rooted in comfy streetwear aesthetics, where every piece is designed with intention, edge, and authenticity. Every drop is carefully crafted by our in-house team who pour heart, creativity, and uniqueness into each collection.

Since launching in 2022, Anetos has dropped seven distinct collections, blending street culture with raw expression. We release seasonal summer and winter drops, and today, we’re proud to be stocked at GENZ in Park Mall and have built a vibrant community of over 75,000 followers on Instagram.

We design for teenagers and young adults in their late 20s, a generation that values self-expression, comfort, and originality. Our mission goes far beyond fashion. We want to take Anetos worldwide, sharing the story and spirit of Egyptian creativity with the world and giving global audiences a taste of what local culture can truly deliver.

This is just the beginning.

Anetos is not just a brand. It’s a movement born local, built for the world.